A hook library and production system that turned a quiet portfolio account into a lead-generating channel.
A boutique interior design studio had an amazing portfolio but a quiet Instagram account that wasn't driving any business.
The challenge
The studio relied purely on referrals, which made their revenue stream inconsistent. Their social media was a static grid of completed project images with no storytelling or educational value.
Our approach
We created a custom 'hook library' tailored to interior design clients (e.g., 'The one layout mistake that makes small living rooms look smaller'). We built a streamlined video production system that allowed the designers to shoot quick behind-the-scenes clips of ongoing sites without disrupting their workflow, and implemented a content structure that prioritized process over final reveals.
The results
Inbound enquiries rose by 3.5x within four months. Social media was transformed from a passive gallery into their primary acquisition channel, bringing in high-value residential projects consistently.
Headline result
3.5x
inbound client enquiries
More case studies
Food & BeverageNafees
Full brand kit and content system for a tier-2 Maharashtra food business, from zero to a recognisable local name.
View
Food & BeverageCream & Crumbs
Naming, visual identity, and launch strategy for a tier-3 market café built to feel bigger than its city.
View
FitnessA Fitness Content Creator
Scripted Reels, a monetisation roadmap, and a posting cadence that took a personal page into a real brand.
View