Case Studies
Real brands, real numbers
Selected work across food, fitness, SaaS, and D2C — each one built around a clear metric, not a vanity slide deck. The numbers below are real, and so are the brands behind them.
Nafees
Full brand kit and content system for a tier-2 Maharashtra food business, from zero to a recognisable local name.
Cream & Crumbs
Naming, visual identity, and launch strategy for a tier-3 market café built to feel bigger than its city.
A Boutique Interior Studio
A hook library and production system that turned a quiet portfolio account into a lead-generating channel.
A Fitness Content Creator
Scripted Reels, a monetisation roadmap, and a posting cadence that took a personal page into a real brand.
Auto-Poster SaaS
System design and a full-stack build — Next.js, NestJS, and BullMQ — taken from architecture doc to working MVP.
A Lean D2C Brand
Creative testing cadence and budget restructuring across META that cut acquisition cost without cutting spend.
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