Creative testing cadence and budget restructuring across META that cut acquisition cost without cutting spend.
A fast-growing D2C brand was hitting a ceiling with their Meta ad campaigns, experiencing rising CAC as they tried to scale.
The challenge
Ad fatigue was high, and the account structure was cluttered with dozens of small, overlapping interest-based audiences that competed with each other.
Our approach
We restructured the account, moving from hyper-targeted interest groups to a broad-targeting model. We implemented a systematic creative testing cadence—shipping 15-20 rapid-fire variations (static, UGC, hook swaps) weekly to let the algorithm find the best matches. We also optimized the budget split: 70% to scaling winners, 20% to creative testing, and 10% to retargeting/experimental formats.
The results
Cost per acquisition (CPA) decreased by 34% within 60 days, allowing the brand to scale its monthly budget profitably by 2.5x.
Headline result
-34%
cost per acquisition
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